incorporates critical processes and skills that define the vision and objectives for a strategy, and detail what resources and assets will be utilized – and how – to achieve and measure established goals. The primary components of strategic planning include market research and analysis, strategy development and implementation, and accountability protocols that measure and evaluate results. Though the intricacies of strategic planning may appear formidable when considering the process as a whole, it is – in essence – a logical compilation of smaller processes that ask basic questions such as “What are our goals?” and “What resources do we have to achieve those goals?” Organization is critical to strategic planning as it involves creativity, delegation, execution, and oversight. Strategic planning is an effective barometer that can measure the general productiveness and creative prowess of an organization. - Business Requirements and Planning - Brand Strategy & Positioning - Brand Identity and Persona - Marketing Collateral - Print & Packaging Design - Campaign Design