Your company is a living, breathing thing. It's more than the sum of it's parts. It's purposes, it's mission, it's community, these things define it and make it different from any other company out there. You are faced with the problem of reaching those people who most resonate with your company. That is the essence of good branding and a perfect logo. You and I will work together to distill your company into something that can be communicated in an instant to the people who are searching for your product.