In the 2020's, a company's branding will reign supreme amidst an endless vast of marketing channels and purchasing vehicles. (keep reading) You want your customer to resonate with trust and care when they encounter you and your brand. A huge factor of this is the branding. Branding typically involves things like colors, fonts, logos, etc. But my experience goes much deeper than this. I believe that when you go through the branding process, those surface-level things are important, but to get deeper than that; your brand needs a voice. It needs a style. It needs to be unique, reflective of your company's morals and values, and accurate to how the customer wants to feel when encountering your brand. I have over 6 years of experience working with many different companies across the globe to establish and polish their brand strategy, and brand positioning.