RPR provides brand consulting and brand management for companies as a communications function. This includes analysis and planning on how your brand is positioned in the market, which target use group the brand is targeted at, and actively maintaining a desired reputation for your brand through social media and traditional media outlets. Developing a good relationship with targeted end users is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that your customer takes away from the brand, and also the relationship that they have with your brand.
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