Oddly enough the humble brochure is still one of our most powerful selling tools, even in the age of the Internet. In fact, many of my clients have created brochures in PDF format for Internet distribution. The printed brochure works because it is a tangible and graphic reminder of your offer. It works virtually everywhere, regardless of Internet connections, power access or equipment availability. It’s an essential tool for every trade show exhibitor and attendee because no one can absorb the volume of data on a major show floor. For every entrepreneur, a well developed brochure gives you a second chance to make your offer in the quiet moments away from the pressures of the day.
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