• Created the entire website content, auto-generated mail content, user video content etc for a social lending website for UK consumers • Developed content for various applications of a card payment company • Regularly updated the website content and provided inputs towards key content pieces, look and feel • Generated press releases and PR content including blogs, articles, newsletter etc and maintain effective communication with media • Liaised with the web team to provide the SEO Keywords, titles, meta tags for online marketing • Maintained an interactive live discussion forum for customers on behalf of the support, technical and administrative teams • Maintained the company Facebook, Twitter, LinkedIn profiles and activities