To some, business development means increasing sales. But, business development is more than just sales. Sales is just one part of a larger process called marketing. And, marketing has a lot of moving parts. At the same time, much of marketing can be simplified down to a few key elements. You have a product or a service. There are people who want it. How do we find them? How do we get them to buy? Simple as that. When we help you put together a plan for business development, we are going to ask a lot of questions to help us understand your overall marketing activities. Our goal with clients is a business development effort that brings new leads and paying customers.