-Conducted marketing opportunity study for new snack category, including qualitative and quantitative research
-Developed strategic marketing plan and $1 billion innovation pipeline for snacking business unit
-Managed large-scale project to transition manufacturing operations from one plant to another
-Wrote marketing and sales plan to launch a new cocktail mix product
-Developed marketing communications strategy for leader in transportation industry
-Performed all brand management activities for serveral major consumer brands including volume forecasts, research, product development, packaging, promotions, advertising and media.
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