WHAT TO EXPECT:

- 6 Design concepts (logos only).
- 2 Rounds of revisions.
- 3 Day turnaround.
- A standard Brand guide of 10 - 16 pages.

LOGO DESIGN PROCESS.
These are the four major parts of the process I go through when designing a logo.

CREATIVE BRIEF

After the proposal is accepted and 50% deposit paid, I’m sending the questionnaire and here is where I need the client to be as descriptive and as detailed as possible, so I can understand, to the best of my abilities, what the logo is intended for.

BRAINSTORM

When I gather all the information, I start conducting my research, generating ideas, extracting the keywords for the brand and creating a mood-board that fits the design style the client wants.

DESIGN

Design is part of the process where real work starts and the end result is multiple logo concepts paired with different typography and colors. In between sketching, digitizing, and presentations is client feedback and unlimited revisions until we hit the final logo that we are both happy with.

DELIVER

After the final logo has been approved, I proceed to create source files for the web and print. I save the logo in multiple lockups and colors. Along with the source files, I create a PDF file that serves as the logo usage guide, where I show how to use the logo in different lockups and on different backgrounds and many more.