With a proven track record of creative success of over 14 years and a mesh of both, conventional and digital advertising, I have been at the heart of some of the most creative advertising campaigns in Pakistan. I have led teams in some of the most prestigious agencies such as Orient McCann, Spectrum VMLY&R, Manhattan Communications, BBCL, Creative Chaos and Urdu 1. I have also had the privilege of working on global behemoths such as McDonald’s, Colgate Palmolive and Wall’s. I have also overseen the successful launches of Magnum and Cornetto. i was an integral part of the creative campaigns for industry giants like Pakistan State Oil, Engro Group, Berger, Continental Biscuits, Faysal Bank, Olper’s and Mobilink. My area of expertise include typography, visualization, art direction, copy writing, logo design, communication strategy, communication design, digital marketing, brand manual, brand guideline, brand identity and creative direction.