I‘m an experienced fashion expert, working in the industry for 12 years, putting the focus on eCommerce for the past 7 years. My journey has taken me from being a fashion designer, through PR in one of Europe‘s leading advertisement agencies, to enter a few of the most important German fashion start-ups later on. At fab.com I was responsible for the European fashion department to move on to become Global Director of Strategic Accounts in NYC, took over the online shop project at BREAD & butter/ 14oz., to a successful launch afterwards and was responsible for 2/3 of the womenswear assortment of Zalando in my last role.