Traditional economic theory suggests people make decisions based on utility. However, the majority of products/services that people purchase do not sustain life. Behavioral economic theory suggests people make decisions based on emotion and biases. Your data tells the story of your consumer decision process. This analysis of your consumer data and the application of the reTRUST framework will produce an actionable, relevant, and sustainable strategy for enhancing consumer trust and providing a remarkable consumer experience. reTRUST Framework: -Remarkable -Experiential -Transparency -Reciprocity -Utility -Social Status -Timeliness The reTRUST framework is an evidence-based model for building consumer trust and enhancing the consumer experience through emotion and biases. Process -First Round of Qualitative Discovery Meetings -First Round Quantitative Analysis of Consumer Data -Hypothesis Mapping -Second Round of Qualitative Discovery Meetings -Second Round Quantitative Analysis of Consumer Data -Application of reTRUST framework -Playbook Design -Capstone Conference and Playbook Video Recording