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Sales & Marketing branding

Consumer/Shopper Insight & Strategy

I have extensive experience in market research, but also in implementing those insights into successful strategies, communications, and product launches. It is the breadth and depth of my experience that helps to deliver the insights based consulting that is often lacking. In my view insights is not a scripted formula and is most valuable when partnering with the business to focus on the right activities by uncovering opportunities and activities that are more likely to be successful. I help your business bring the strategy into tactics that is often the difference between a win and sustainable growth.

About

$100/hr Ongoing

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I have extensive experience in market research, but also in implementing those insights into successful strategies, communications, and product launches. It is the breadth and depth of my experience that helps to deliver the insights based consulting that is often lacking. In my view insights is not a scripted formula and is most valuable when partnering with the business to focus on the right activities by uncovering opportunities and activities that are more likely to be successful. I help your business bring the strategy into tactics that is often the difference between a win and sustainable growth.

Skills & Expertise

Brand DevelopmentBrand IdentityBusiness Strategy FormulationCommunication SkillsConsultantConsumer Packaged Good Sales (cpg)Consumer ResearchFocus GroupsHealth Care Services IndustryMarketing PlansMarketing Research And PlansProduct LaunchQualitative ResearchQuantitative ResearchStrategySurvey Design

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