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How Consumer Research Professionals Can Help You

Consumer research is a process of identifying the preferences, the motivations as well as the purchasing behavior of a business’ target market. It forms part of the market research and is done through observations, conducting surveys, interviews (face- to- face, telephonic and online). It is also published from sources such as demographic data. The research is conducted on the customer’s attitudes, loyalty as well as the usage of the product offering. Two paradigms exist in consumer research—qualitative market research and quantitative market research. Hiring freelance consumer research specialists is easily achieved on Guru.

If you’re looking for a professional to conduct text analysis; an expert with qualitative market research skills is required. Perhaps you’re in the market for an expert on number analysis; quantitative market research specialists are able to assist. Market researchers are able to take you through the process which is defining objectives, collection and the evaluation of secondary data and designing of the research study. The process continues to the collection of the primary study, analysis of the data discovered as well as the preparation of a report. Freelance market researchers are able to conduct consumer research as a specialist requirement or as part of your entire market research plan. On Guru, you are able to connect with consumer research specialists for hire with the experience you’re looking for.

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Feb. 2018

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