Do you hear the people sing? Are you listening to the voices of your consumers? Brands succeed because they understand what their consumer needs are - both explicit and implicit. Consumer sentiment is an important matric to measure and keep track of.

1. General Consumer : we can help you uncover general sentiment of the people about the category as well as the general environment including the competitors.  Why? This way we can identify unmet needs or pain points that may create opportunities for us.
2. Usage & Attitudes : we can help uncover consumer perception about your brand, marketing to discover opportunities, threats etc....
3. Concept Testing : You already have a campaign idea, a tagline, an ad. Do you want to know what your target audience thinks about it? AB Testing is fine, but by that time, it may already be too late if you have a large campaign. Test out the ideas, improve them and launch the campaign for optimal effect.