What Is Content Writing? Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel. 87% of marketers use content to guide their prospects through different stages of the buyer journey. They leverage different content formats for each stage of the journey, from brand awareness to purchase decisions. Since a myriad of companies are fighting for the same audience’s attention, they need high-quality, targeted content to cut through the clutter and reach potential customers. Types of Content Content writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way. Here are the most common formats used: Articles Product descriptions (and related content) Website content Email newsletters Press releases eBooks These different content formats can reach potential customers at different stages of the sales funnel, so their purpose is to move that individual further toward the end goal: closing the deal. Contact me now and let get started!!!!!!!