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Content curation involves gathering information about a specific topic with the aim of sharing it with social media followers. This may be in the form of blog posts, social media posts, emails and infographics. Well-researched and well-thought content on these channels ensures that your followers actively engage with your brand. Finding relevant content requires a deep knowledge of the demographics of your target audience. People who offer content curation services understand your brand, the products or services you offer and the specific population group you target. Based on this information, they collect the most relevant and interesting content for your audience, keeping them engaged and building your brand reputation. If you wish to hire content curators to share meaningful information on your website and social media pages, you can check out some of the best freelance marketplace websites.

What Content Curators Do?

Content curators help you source useful and meaningful content based on your company’s functional area and target audience. They may do this using several content curation tools and websites such as Flipboard, Twitter Lists, Sniply, and Feedly. These apps provide a lot of latest information that you can browse for sharing through your communication channels. The best content curators not only gather information, but also ensure that it adds value, is personalized, and is promotional. It should be able to elicit interactions from your readers while enhancing your brand image and thereby, driving sales. Content curators help you come across as subject expert, enabling your followers to trust and depend on your brand for their requirements.

If you want your followers to stay well informed about your products and services, you can hire content curators. Before you do so, you need to ensure that the person:

  • Has a keen sense for filtering out information and curating the most relevant pieces of content for your business

  • Can tailor the information based on your brand, target audience, and the platform on which you intend to share the content

  • Can help you with scheduling posts and deciding the most suitable social media platforms for sharing content

Qualifications of Content Curators

Content curators help you share useful content online helping you enhance your brand reputation. Here are some of the qualifications you should look for before hiring a freelancer.

  • Professional education and training in English, journalism, writing, and copyediting

  • Sound knowledge of online social networks and content curation platforms such as Pocket, Newsletters, Quuu, Curata, and UpContent

  • Extensive portfolio of several content curation projects successfully handled for various clients

Benefits of Freelance Content Curators

  • They help you demonstrate expertise in the subject by providing relevant and meaningful content that you can share on your social media platforms.

  • They help you grow your network through credible discussions with your followers regarding your shared content.

  • They enable you to stay informed about the most recent trends and activities in your company’s functional area.

Guru Tip:

SafePay provides payment protection on our online freelancing platform Guru. It is a shared account funded by the Employer before starting work. Once the SafePay is funded, Employers can feel secure that payment can be made once they are satisfied with the work.

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