Creative Strategists

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Creative strategists are expert designers focused on increasing profitability and meeting business objectives. They interact with clients for their design requirements and project specifications before transferring information to the company’s creative team. They also analyze market trends, collect data and identify patterns to direct the design of effective products and marketing campaigns. They use a non-personal and objective approach to creative design where the ultimate aim is to help the business grow. People who offer creative strategy services provide the base of a design project, which is then developed by the creative design team. They ensure that their ideas are profitable, relevant and will generate good returns on investment. If you are looking for expert guidance on developing useful designs for your company, you can hire creative strategists from top freelance sites like Guru.

What Is the Role of a Creative Strategist?

Creative Strategists fulfill the roles of both creative director and media planner in an organization. They strategically plan advertising campaigns by using data obtained from market research. They study the marketplace and give recommendations regarding the types of ads, target audience, the package that should be purchased and when the ads should run. Creative Strategists analyze advertising strategies and product concepts of other companies in the industry. Based on this, they design ad concepts, oversee the execution process and give final approval for the designs. They are management experts capable of working on multiple projects at once with respect to project specifications and deadlines. Their ultimate aim is to grow the business, increase profitability and bring in measurable returns.

If you wish to hire creative strategists for your organization, you can connect with experts on online freelance marketplaces. Before you do so, you need to ensure that the person:

  • Has business-oriented thinking and can conceptualize designs that are profitable for the company

  • Can analyze market scenario and develop advertising campaigns based on recent trends

  • Has a keen eye for design and can create graphics that are visually appealing and impactful

Qualifications of Creative Strategists

Creative Strategists use planning and strategy to design creatives, campaigns and design concepts. Here are some of the qualifications you need to consider before hiring a Creative Strategist for your company.

  • Professional education and training in business management, project management, graphic design, fine arts, and copywriting

  • Proficiency in conducting market research and data analytics, and knowledge of graphic design software such as Adobe Photoshop

  • Extensive portfolio of several design projects developed and managed for various clients

Benefits of Freelance Creative Strategists

  • Creative Strategists can help you grow your business through market research and concept development.

  • They collaborate with the creative team in developing design concepts and implementing them through sketches and illustrations.

  • They provide guidance regarding advertising campaigns with respect to strategies, impactful designs, target audience and duration of ads.

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