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The art of direction appears to be a mix of creating and persuading interest areas.  The Creating interest area part indicates a focus on being original and imaginative, and working with artistic media. The persuading interest area indicates a focus on influencing, motivating, and selling to other people. An art director is responsible for generating visual concepts in response to clients’ briefs that cover all media platforms.

Art directors mainly work along with art and design staffs in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. The task given to them requires understanding the design elements of projects, inspire other creative workers, and keep projects on budget and on time. If you wish to create designs and layouts for your projects, you can hire art directors for this task. A number of freelance art direction services are also available on online top freelance sites.

What Art Directors Do?

In general, art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. Some of the key responsibility areas may include:

  • Decide how best to represent a concept visually
  • Take a decision on which photographs, art, or other design elements to use
  • Responsible for the overall look or style of a publication, an advertising campaign, television, or film set
  • Supervise design staff
  • Check and approve designs, artwork, photography, and graphics developed by other staff members 
  • Deciphering new ways to incorporate emerging and new media formats into campaigns.
  • Interact with clients to develop an artistic approach and style
  • Networking  with other artistic and creative departments
  • Develop detailed budgets and timelines
  • Present designs to clients for approval

If you wish to hire art directors for any of your projects, you can find them on some of the best online hiring websites. These Directors have the ability and expertise to create visually appealing media campaigns for clients. In order to have good freelance hire, please ensure you have considered below mentioned skills before signing a deal.

  • Excellent communication skills to be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.
  • Ability to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.
  • Ability to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee production.
  • Strike a balance in competing priorities and multiple projects while meeting strict deadlines is critical for art directors.

Qualification of Art Directors

It is ideal that your freelancer has-

  • Bachelor’s degree in Arts, design, communication or related fields
  • Experience as graphic designers, fine artists, editors, or photographers, or in another art or design occupation before becoming art directors. 

Benefits of Art Directors

It is advisable to hire Art Directors to put across your product or service ideas in an effective manner to the clients. There are several skilled Art Directors offering online freelance services on some of the best websites to hire freelancers, like Guru.

  • They help to create the overall artistic style and visual image for each project.
  • They coordinate with designers, artists, photographers, writers, or editors who are responsible for creating the individual works that collectively make up a finished project.
  • These professionals have the experience of working with a variety of clients providing freelance art direction for their projects.

Guru Tip:

Manage big projects easily by adding members to a WorkRoom. Build your team and assign them roles like Administrator, Manager and Coordinator to get work done smoothly.

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