Set a detailed content management in place including content calendar and use of marketing automation tools such as Buffer, Hubspot, MailChimp etc. Web content focused on lead generation and increase in website traffic Social media content (tone of voice, content schedule, goals) Email marketing for B2B and B2C: schedule, messaging, distribution, analytics and testing Marketing materials: presentations, brochures, white papers, media kits, leaflets etc. I helped startups with content planning, copywriting and overseeing content creation. For email marketing our subscriptions more than doubled from 1500 subscribers a month to almost 4000. Open rate for our newsletters was 42% compared to 15% industry average. Click rates oscillated around 7.6% compared to 1.7% industry average.