1. Can do research, create and deliver high-quality content to clients according to specified deadlines 2. Can work with clients in order to determine how to bring the greatest possible benefit to potential readers. This requires thoughtful conversations between writers and clients, plus extensive research to locate the best possible information. 3. Being able to understand business models and the client’s overall goals 4. Excellent overall writing skills in a number of different styles/tones 5. Impeccable spelling and grammar 6. A deep understanding of consumers and what motivates them online 7. Great research, organizational, and learning skills 8. High comprehension of software like Microsoft Word and Google Docs 9. Familiarity with keyword placement and other SEO best practices 10. An understanding of formatting articles on the web 11. Able to re format huge Microsoft word document