I’m a Senior Marketing Leader specializing in B2B SaaS and services with over 20 years of experience in developing and implementing B2B marketing strategies including product positioning, messaging, GTM, product launches, content and marketing asset creation across customer segments to grow brand awareness, optimize customer account acquisition and retention.
Whether you are an early stage startup that needs support on the positioning and messaging front or a scaleup with an internal marketing team that needs some strategy, content, and program support, I can help.
- Content Strategy
- Content Audit
- Competitor Content Audit
- Content Pillars
- Content Goals and KPIs
- Personas and Audience
- Content mapping to customer journey
- Content Brief Template
- Editorial Content Calendar