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At its core, a growth marketer's function is to devise and execute complex marketing strategies that position a company for sustainable growth. Unlike traditional marketers, growth marketers aren't satisfied with simply getting the word out; they want to see tangible results in the form of customer acquisition, engagement, and, most importantly, revenue.

Growth marketers use data analysis, A/B testing, and a deep understanding of customer behavior to identify high-leverage strategies for growth within their companies. This often means mastering various tools, such as Google Analytics, SQL databases, and distinct marketing automation software, to track and analyze data effectively.

Beyond the technical proficiency, a growth marketer is also a savvy communicator who can convey complex data insights to a variety of stakeholders clearly.

Essential Skills to Look for in a Growth Strategy Marketer

When scouting for a growth marketer, it's essential to understand the skills you should be seeking. Here we'll outline the key skill sets that are non-negotiable in these dynamic professionals.

Data-Driven Decision Making

The heart of a growth marketer's role is the ability to analyze data effectively and use those insights to inform and drive marketing decisions. They must be comfortable working with and understanding large datasets, spotting trends, and capitalizing on them.

Creativity and Experimentation

While data is crucial, creativity and a willingness to experiment are also vital. Growth marketing is about trying new things and being unafraid of failure, as long as efforts are grounded in data and best practices.

Technical Proficiency

Growth marketers need to be technologically adept, as much of their analysis will cross over into realms of coding, database management, and software use. Understanding the tool stack needed for growth marketing is a must.

Strategic Thinking

A growth marketer cannot be tactical alone – they also need to have a strategic mindset. This means looking at the big picture and setting long-term goals, while still managing day-to-day campaigns with an eye to the future.

How Much Does it Cost to Hire a Growth Strategy Marketer?

Hourly rates for freelance or consulting growth marketers can vary significantly based on experience, location, and the size of the employing company. 

Entry-level growth marketers might charge between $25 to $50 per hour. These professionals are typically fresh out of college or have minimal experience in the field.

Mid-level growth marketers, with a few years of experience and demonstrable competency in the necessary skills, can command an hourly rate of $60 to $100.

For seasoned growth marketers with a strong track record of delivering substantial business growth, hourly rates might range from $100 to $200 or more.

How to Hire a Growth Marketer on Guru

On Guru, businesses can connect with skilled growth marketers across the globe. To start your hiring process, create a free account and post a job. Add details such as the job title and a clear description of the work. Be specific about the skills you need. Define your payment terms and list any location preferences. Submit your job, and receive quotes from freelancers within hours. Review and analyze the freelancers' quotes along with their ratings, feedback, previous projects, skills, experience, and certifications. Send a message to those freelancers who best suit your needs, then select the right person for the job. Pay the freelancer(s) for the completed work through Guru.com's secure payment system, SafePay, and leave feedback on the freelancer. 

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