Some ways I can help:

Advise leadership teams on user acquisition and growth

• Guide growth strategy and marketing budget

• Share knowledge of acquisition channels that work well

• Audit ad accounts to diagnose issues

• Review copy and assets used in marketing materials

Help design strategies that drive retention and increase LTV

• Define and design messaging journeys at different lifecycle stages

Improve understanding of marketing analytics

• Advise on ways to manage marketing attribution, to improve the team’s understanding of unit economics, and provide context of what great unit economics look like

• Review metrics with team and advise on strategic impact

• Help implement tooling and best practices for marketing reporting and analytics

Help design world class growth organizations

• Advise on ideal org design

• Vet executive-level hires

• Introduce leadership to talent.

• Conduct 1:1s with CEOs and growth managers to discuss what is and isn’t working, what should be prioritized next

• Coaching, mentoring, and performance reviews for marketing team members