I am experienced marketer with 2 years of experience writing blogs and website. I write in formal and in formative tone.
At the same time, I am avoiding writer in spare time, writing direct to consumer content, in a conversional tone that people can personally relate to.
Your content needs to rank as highly as possible in Google (along with other search engines such as Bing, Ask and Yahoo, etc.). I can help you to increase the traffic flowing into your site; however, it's a balancing act. As important as it is to rank highly and be visible, it's also just as important to ensure you're providing value to your audience.