Able to provide Conversion Rate Optimisation (CRO) services. Focused upon increasing and enhancing the usefulness of your site experience in order to attract more visitors and convert them into paying customers. I’m a user experience (UX) design and research leader with 12 years of experience in both hands-on and managerial roles within agency and in-house environments. I’m passionate about creating engaging products by way of a collaborative and research driven design approach. Recent experiences have seen me involved in the creation of online strategies and digital transformation projects. In one such instance, I led a small UX team throughout the overhaul of Deutsche Bank’s Transaction Banking products.