Knowledge of the structure and content of the desired language including meaning and spelling of words, rules of composition, and grammar, in addition to advanced reading comprehension skills. This includes alternative ways to inform and entertain via written, oral, and visual media as well as excellent active listening skills.Knowledge of media production, communication, and dissemination techniques and methods.Knowledge of principles and methods for showing, promoting, and selling products or services. Knowledge of marketing strategy and tactics across print and digital is needed along with current trends in product demonstration and sales techniques.Ability to provide and knowledge of the principles and processes for providing customer and personal services.Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.