Ruchir is an advertising copywriter and creative director, with over 13 years of experience working with leading agencies in both Asia and Europe. During this time, he has worked on some of the most well known global brands including Adidas, Chivas Regal, Heineken, Absolut, Pampers, HSBC, Subway, Ariel, Lexus, Toyota, Pedigree, FWD Insurance amongst others. You can view his work on his portfolio website: ruchirsachdev.com Currently on a break from the advertising industry, Ruchir now works directly with challenger brands helping them establish their presence amongst the Goliaths.