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How Product Strategy Professionals Can Help You

Product strategy is a process which outlines the beginning to end vision of a product with the intention of clearly defining what the product will be. Product strategy is used in the marketing and strategic planning phase in order to identify what the company’s activities are. This process takes into consideration elements such as the design of the product, the features, quality attained, the branding that is used, the company’s target market as well as the positioning in the market. This process also involves the assessment of whether a company’s product will sell or not within the market. Hiring a freelance product strategist can be achieved on Guru.

Product strategists are responsible for assessing product viability, determining the target market as well as indicate the selling price of the product. Conducting market research through surveys, polls and focus groups is done by a specialist in this field. Forecasting trends, assist marketing experts with the creation of marketing plans as well as monitor competitors in order to achieve goals are part of the competencies that they possess. Their skills extend to writing clear and concise roadmaps in order to effectively communicate the plan to management and stakeholders. On Guru, you are able to connect with and hire expert product strategists with ease.

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Apr. 2018

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