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Hiring a Freelance Marketing Analytics Expert

As per a survey of Harvard Business Review, "more than 80% of respondents are unhappy with their ability to measure marketing ROI." However, with the advent of search engines, marketing analytics has become easier to implement.

What Is Marketing Analytics?

It is the practice of measuring, handling and analyzing marketing performance of a business. It helps to maximize the effectiveness of marketing campaigns and optimize ROI for them. Marketing Analytics allows you to monitor campaigns and their respective outcomes. Thus, it enables you to spend each dollar as effectively as possible. Further, by leveraging the insights from marketing analytics, you can study the trends to proficiently forecast future market positions.

Since marketing data analytics is a crucial operation, companies look for Freelance Marketing Analytics services. You can also hire other Analytics Experts via Guru as per your project needs.

What Is the Role of a Freelance Marketing Analytics Professional?

Marketing Analytics Experts perform a wide variety of data analytics operations. Some of them are:-

  • They track advertising costs, study consumer behaviour, explore market trends and opportunities.

  • Analyze sales funnels and customer intent

  • Measure the performance of online and offline campaigns

  • Report marketing KPIs like leads, conversion rates & social media engagement.

  • Track email campaign metrics

  • Monitor budget dissemination and performance of paid ad campaigns

  • Conduct competitive research and examine data

  • Recommend website and campaign optimizations

  • Study and implement marketing tools to support promotional projects

  • Also, they work closely with Sales and Marketing teams to identify opportunities for new client acquisition

Skills You Need to Look for While Hiring a Marketing Analytics Professional

If you wish to hire marketing analytics expert from a top freelance sites such as, check for the following skills:-

  • Marketing Analysts must be proficient with analytical tools and software such as Excel, R, SAS, and STATA. Additionally, Marketing Analysts should be familiar with Digital Analytics tools.

  • These Analysts must be exceptional in researching and collecting relevant data.

  • Analysts need to conduct Statistical Analysis by examining the data, report findings etc.

  • Marketing Specialists must understand and use effective marketing techniques.

  • They should possess analytical skills. They should possess critical thinking skills, problem-solving skills, organizational skills, and project management skills.

  • They must be effective communicators and strong collaborators.

What Are the Benefits of Availing Marketing Analytics Services for Hire?

Here are some advantages of hiring skilled Freelancers:-

  • They determine the most effective marketing strategies.

  • Define the performance gaps which can help in managing the marketing budget more efficiently.

  • Apply analytical models for client lifetime value, retention and forecasting.

  • Analyze all the reports and indicate the gaps in the data.

  • Establish the best approach for reporting and insights from your analytics.

Guru Tip:

Guru’s Status Update feature helps you keep track of your Freelancer’s progress on the job. Depending on your Agreement, use this feature on our professional freelance website to check your Freelancer’s due date for tasks, billable hours and invoices.

Find and hire skilled Marketing Analytics Freelancers on Guru by posting a job for free.


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