Media Planners

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Media planning refers to the selection and management of suitable online and offline platforms for the promotion and marketing of a brand’s products or services. When selecting media, media planners usually think about the target audience and the platforms they use most often, suitable advertising platforms, the frequency of advertising and the budget set aside by the company for marketing purposes. They ensure that the strategy they suggest is in line with the budget of the client. Some of the commonly used media for promoting a brand include television, newspapers, magazines, social media, billboards, public transport, search engine marketing and digital advertising. If you are unsure of the media and strategies that will be apt for your business’s marketing, you can hire for media planning services. They can provide custom recommendations and management of your online and offline advertising platforms.

What Media Planners Do?

The main responsibility of a media planner is to select the best and most relevant media for advertising a company’s products or services. Media planners also strategize to ensure the optimal performance of the company’s marketing campaigns. They also develop effective advertising campaigns tailored for different platforms, their reach and target audiences, and ensure the maximum success of these campaigns. They also collect data from the advertising campaigns regarding reach and engagement, and analyze the statistics to guide future marketing strategies. Media planners usually have good contacts with people involved in the press, magazine editors, people active on social media, and influential blog writers. They often leverage these contacts for promoting a particular brand. There are a lot of people who promote relevant products on their blog, website or YouTube channel, Media and Public Relations (PR) managers make use of these opportunities to promote the company’s products or services on these media.

If you intend to hire for media planning services, you can connect with skilled media planners on any of the top freelance marketplaces, like Guru. However, you need to ensure that your freelancer has:

  • Expertise in with digital marketing, social media marketing and print marketing strategies.

  • Capability to conceptualize and develop engaging advertising content suitable to your product or service.

  • An extensive portfolio of advertising campaigns and media management performed for various clients.

Qualifications of Media Planners

It is ideal that your freelancer has:

  • A strong educational background in advertising, business management, communications and marketing.

  • Strong interpersonal, communication and negotiation skills.

  • Strong data management skills, and the ability to collect, store and analyze advertising statistics appropriately.

Benefits of Freelance Media Planners

In order to help companies and startups effectively advertise their products and services on different media, a number of skilled media planners are choosing to offer online freelance services on some of the best websites to find freelance work, like Guru. They have a vast experience of working with several clients and implementing different marketing strategies and they will be able to help you accomplish your marketing objectives as well.

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