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How Media Planning Professionals Can Help You

Media planning is the decision making process regarding which channels to use to promote the business’ product or services. The purpose of media planning is to choose the best tools intended to serve or attract the desired target audience. The process of market analysis, the establishment of the marketing objective and choosing a strategy are some of the steps within media planning. This process also includes implementation of the strategy, the evaluation and follow-up. Media planning is a subset of Communication which is reliant on effective communication skills. Hiring freelancers to undertake your media planning function can be done on Guru.

If you’re searching for a person to identify which platform to use to attain optimal results of a campaign through appropriate use; an expert media planner holds the key. Perhaps your candidate needs to be able to work with the press, radio, television as well as emerging media such as the internet; freelance Media planners are able to assist. They liaise with creative agency teams and clients to develop media strategies. Their responsibilities include research and analysis of data, the presentation of proposals as well proofreading of advertisement before publication. They are able to present costs of media activities to clients, yet their most important function is to recommend the best platform appropriate to the brand, the business, company or campaign. Guru is home to numerous skilled media planners for hire. Find the expert in media planning you need in the location you want and at the price that’s right for you.

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Apr. 2018

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