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MBA Marketing Analytics

I have recently completed MBA from Bentley University in Boston and feel. I have made extensive surveys and analyzed the same to gain better insight into customer behavior. A big project I was made responsible for was analyzing communication trends and behavior of millennials. I also conducted market assessment for new product ideas and presented the same to senior management and the product team. My job profile also consisted of analyzing competitors and presented findings to various departments and levels of management. I have experience working on Google Analytics, Qualtrics and Web Trends and am currently pursuing a Google Anlaytics and adwords certification. The quality that differentiates me from my peers is my empathetic nature and my strong inter personal and communication skills. As part of my MBA coursework I have consulted for an ecommerce firm in Boston. The consulting experience included choosing the perfect media mix where focus was maximum reach with minimum media buying. This experience coupled with my past ecommerce experience in the UAE where I was exposed to analytics and strategy development make me a suitable candidate. I have over 3 years of experience preparing reports as it was an integral part of my responsibility as a financial accountant, market analyst intern and for various coursework during graduate school making me very detail oriented. Having worked on data related to website metrics and various digital marketing and content analysis tools, I am always willing to learn new software’s. My business school experience is not limited to only academics I have held various positions on campus and have been very involved with the Graduate Student Association and the Graduate Women’s Leadership Organization. I was the Vice President of events for the Graduate Student Association and have organized many events both on and off campus. Recently I was inducted in the Beta Sigma Gamma Honors Society. This honor is given for academic excellence and is the highest honor an AACSB accredited business school student can receive.

About

$20/hr Ongoing

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I have recently completed MBA from Bentley University in Boston and feel. I have made extensive surveys and analyzed the same to gain better insight into customer behavior. A big project I was made responsible for was analyzing communication trends and behavior of millennials. I also conducted market assessment for new product ideas and presented the same to senior management and the product team. My job profile also consisted of analyzing competitors and presented findings to various departments and levels of management. I have experience working on Google Analytics, Qualtrics and Web Trends and am currently pursuing a Google Anlaytics and adwords certification. The quality that differentiates me from my peers is my empathetic nature and my strong inter personal and communication skills. As part of my MBA coursework I have consulted for an ecommerce firm in Boston. The consulting experience included choosing the perfect media mix where focus was maximum reach with minimum media buying. This experience coupled with my past ecommerce experience in the UAE where I was exposed to analytics and strategy development make me a suitable candidate. I have over 3 years of experience preparing reports as it was an integral part of my responsibility as a financial accountant, market analyst intern and for various coursework during graduate school making me very detail oriented. Having worked on data related to website metrics and various digital marketing and content analysis tools, I am always willing to learn new software’s. My business school experience is not limited to only academics I have held various positions on campus and have been very involved with the Graduate Student Association and the Graduate Women’s Leadership Organization. I was the Vice President of events for the Graduate Student Association and have organized many events both on and off campus. Recently I was inducted in the Beta Sigma Gamma Honors Society. This honor is given for academic excellence and is the highest honor an AACSB accredited business school student can receive.

Skills & Expertise

AnalyticsCompetitive AnalysisE-CommerceEnglish LanguageMarket ResearchMarketing

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