Financial Analysis and Writing  Financial analyst and equity research associate covering and writing about regional banking firms.  Experienced building and analyzing BS, P&L, and CF statements, ROI, NPV, break-even, growth models.  Meet with company CEOs and CFOs, conduct due diligence, and build financial models to analyze stock's prognosis  Researched and analyzed markets, industries, and companies on both qualitative and quantitative levels.  Experienced building BS, P&L, and CF statements, comparable company analyses, ROI, NPV, break-even, growth models.  Helped lead marketing efforts, traveling 25% of time to visit with clients, potential clients, and consultants.  Conducted strategic marketing and usability studies, focus groups, and consumer-driven product development; analyzed positioning of trends and competitors. Familiar with SPSS, SAS, and other statistical software programs.  Wrote RFP and RFI documents for client bids and developed ROI, NPV, IRR, and oth