Copy writing is the art of creating persuasive, engaging, and persuasive content for customers. It involves writing copy that resonates with customers and encourages them to take action. Copywriters use a variety of techniques to create content that appeals to customers' needs and interests, including storytelling, SEO optimization, and creating emotion-evoking headlines. Copywriters work on a variety of projects from web copy, emails, blog posts, landing pages, sales pages, case studies and more.