My diverse professional experience has given me the opportunity to master the nuances of corporate communication and brand strategy. I have leveraged these skills to enable critical business decisions and influence important stakeholders in government institutions and the corporate sector, thereby helping me deliver business goals and create a lasting social impact. One of my key strengths is my ability to customize and design the strategy, aligned to match the business' needs and styles; always aimed at the ultimate focus of achieving the larger goal. As part of my experience in Senior Management roles heading Communications, Marketing & Brand Strategy, I had the responsibility to conceptualize, define and execute the corporate business strategy with strong emphasis on value-systems and customer centricity. Key impacts include: • Conceptualised and implemented the corporate brand identity and positioning for a growing chain of hospitals; created brand collateral, signage, and marketing communication in collaboration with a design agency to enable a consistent brand experience. • Defined and launched campaigns for customer engagement and leveraged exhibitions, conferences and corporate campuses to maximise brand awareness and generate walk-in customers. • Worked closely with PR agencies to plan and execute launch campaigns, VIP events and press meets for strengthening media relations.