Create, Update, Research every Lead & gather more info Determine & Set up the Source Track the Source Handle Duplicates Track Leads from their very beginning (when first contacted us) till it’s being marked as closed/rejected or as Won (converted into Active Client) Take notes for every interaction (whether it is mail or voice message) Deal with the Closed Leads List Deal with the Black List Track the Last Contacted Statuses Create Lists & Statuses & Views Track Status: how many open/closed Track Source of the Open Leads: how many from which source Track Source of the Closed Track Source of the Won Track Converted Leads into Active Clients Track Incoming L. per Month Track Incoming per Year Conversion across Industries Conversion across Owners Conversion across Sources Conversion Count across Owners Overall Sales Duration across Sources Sales Cycle Duration across Sources Sales Cycle Duration across Owners Sales Cycle Duration across Deal Type