Generate creative and original ideas, turning your mind into a creative space that generates solutions for those who require it. Understand the colors, shapes, structures and the importance of each to achieve a design that generates emotions. Draw clearly and precisely using different techniques. Develop a critical, self-critical eye and be very detailed with each job. Transform graphic, editorial, audiovisual and advertising knowledge into creative designs that capture the attention of those who see them. Express themselves correctly and fluently orally and in writing. Develop the ability to work as a team or individually on different projects.