I am creative (some say quirky!), versatile and SEO-trained. I "hook" consumers and reel them in with my engaging and precise language (just ask one of my former employers!). I am a trained anthropologist (M.Sc., University of Oxford, '07) and so use my knowledge of different demographics and subcultures to tailor my copy to readers' linguistic norms, social concerns, and psychological needs. (Manipulative, yes, but it works!)