Much of my work has been in taking dry, technical, and vague material and making it clear, engaging, and easy to understand. I am also skilled at ordering information for maximum impact, particularly for press releases, magazine articles, brochures, and Web sites.
- Account management of Fortune 500 client companies.
- Public speaking; small and large groups, television, and radio
- Business development; consistent top performer:
- Prospect needs analysis
- Prepare and lead pitches
- Close new clients and further penetrate existing clients
- Marketing and brand strategy for Global 2000 brands:
- Brand positioning, naming, architecture, design, implementation, and management
- Brand valuation and value driver analysis
- Brand issues in mergers and acquisitions
I am also a strategic writer--that is I writ
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