CRM Campaign Strategy and Planning: Developing a comprehensive strategy for email marketing campaigns tailored to the client's goals and target audience.

A/B Testing: Conducting A/B tests on subject lines, content, and visuals to determine what resonates best with the audience.

Compliance with E-mail Regulations: Ensuring that email campaigns comply with anti-spam laws and regulations like CAN-SPAM and GDPR.

Personalization and Segmentation: Creating personalized email experiences by segmenting subscribers and tailoring content to their preferences and behavior.

Optimization for Mobile: Ensuring that emails are mobile-responsive, as a significant portion of recipients view e-mails on mobile devices.

Landing Page Integration: Integrating email campaigns with landing pages to drive conversions and track user actions.