CRM (Customer Relationship Management) management is the process of handling a company’s interactions with current and potential customers using organized systems and tools. It involves collecting, storing, and analyzing customer data to improve relationships, enhance customer service, and drive business growth. CRM systems help businesses manage contacts, track communication, monitor sales, and streamline workflows in one centralized platform.
Popular CRM tools like Salesforce, HubSpot, and Zoho CRM allow businesses to automate tasks such as email follow-ups, lead tracking, and customer support. These systems make it easier to organize customer information, manage sales pipelines, and ensure no opportunity is missed.