Understanding your customers isn’t just a nice-to-have it’s the foundation of smart business decisions. I help businesses turn raw customer data into meaningful insights and create segmentation strategies that drive targeted marketing, better product decisions, and stronger customer retention.Whether you’re working with email lists, purchase histories, website analytics, or survey responses, I can help you uncover patterns and behaviors that reveal exactly who your customers are, what they want, and how best to reach them. I use a combination of data analysis, visualization, and AI tools to turn complex data into a clear story you can actually use.From demographic and behavioral segmentation to psychographic and RFM models, I tailor the approach to your goals. Need to improve your email campaigns? Want to understand which customers are most likely to churn or buy again? Looking to personalize your messaging for different customer types? I’ll help you break down the data and build intelligent segments that give you a competitive edge.I work with tools like Python, Excel, Google Sheets, Looker Studio, and machine learning platforms to deliver actionable insights in easy-to-understand formats. No fluff just clean, strategic, data-backed direction that helps your business grow.Whether you’re a startup looking for your first deep dive into customer behavior, or an established business needing to sharpen your targeting, I’m here to help you move forward with clarity. Good decisions start with good data and I’m here to make sure you get both.Let’s take the guesswork out of your strategy and start building stronger, more personalized customer relationships with insights that actually matter.