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Customer Segmentation Strategy

$55/hr Starting at $100

One size fits all marketing strategy does not work anymore. I will build out a segmentation strategy tailored to your business needs. Segmenting your customer database means tailoring your offers, content and services to your customers individual needs and interests. Not every customer is interested in every product, deal or special offer. Finding out what they would be interested in and leading with that product or offer gives you a better chance of converting. By analyzing your current and historical data, I can help you identify the patterns that will group your customers, highlight the right products to cross sell, present offers that will convert better, etc. I can help with anything from a small customer database with limited data to building out a full business segmentation model. Additionally, I can work with your internal teams to automate your segmentation and integrate it into your marketing and CRM strategy. Feel free to get in touch to discuss how your business could benefit from a segmentation strategy.

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$55/hr Ongoing

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One size fits all marketing strategy does not work anymore. I will build out a segmentation strategy tailored to your business needs. Segmenting your customer database means tailoring your offers, content and services to your customers individual needs and interests. Not every customer is interested in every product, deal or special offer. Finding out what they would be interested in and leading with that product or offer gives you a better chance of converting. By analyzing your current and historical data, I can help you identify the patterns that will group your customers, highlight the right products to cross sell, present offers that will convert better, etc. I can help with anything from a small customer database with limited data to building out a full business segmentation model. Additionally, I can work with your internal teams to automate your segmentation and integrate it into your marketing and CRM strategy. Feel free to get in touch to discuss how your business could benefit from a segmentation strategy.

Skills & Expertise

AnalysisAnalyticsBig DataCustomer AnalysisCustomer Segmentation StrategyMarketingMarketing Strategy

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