What do I do with data? I mine it, analyze it and derive "actionable" insights from it. I have over 13+ years of professional experience in building and managing digital products. Extensive hands on experience in dealing with data collected for user behavior, engagement, monetization and retention on both web and mobile platforms. With my experience, I've become very thorough in creating funnels, cohorts, finding user drop-off points, creating & executing A/B test scenarios and tracking their effectiveness. In my last stint, I also looked at revenue where I had created multiple monetization campaigns at specific events to trigger impulse purchases to boost revenue. I also have a solid understanding of user behavior and can help in ideating and building wireframes and product specifications for any products in development or in ideation stage. For live projects, can work with technical teams to define events and trigger points through which correct meaningful data is captured. Along with all of the above, I also bring on the table many more insights on product development and management. Do get in touch if you'd like to know more or discuss any specific needs around data/product management