Google Analytics certified and Google AdWords certified analyst. My focus currently is on digital analytics. A business must leverage their data if they want to invest their marketing budget properly. This is where I step on the stage: through AdWords campaign optimization, tracking users' website interaction through Google Analytics, and employing the scientific method to accept or reject hypotheses, I am able to pinpoint exactly who the audience is, how they should be targeted and when. Things I'm nerding out on: - Analyses. You need data modeling, cleaning, visualization, finding patterns and behaviors? I can give you answers to questions you don't even know you should ask, using Excel, Power BI, Google Analytics, Google AdWords, and R.