Proficient in data analysis, reporting, and automation using SQL and Google BigQuery to analyze large datasets and extract customer insights. Experienced in building interactive dashboards and visualizations using Tableau and Power BI to support business decision-making. Skilled in Adobe Analytics for tracking website performance, analyzing user behavior, and creating custom reports and segments. Strong expertise in Excel for data analysis, dashboard creation, and reporting. Experienced in Python and VBA for automating data workflows and streamlining reporting processes. Working knowledge of HTML and CSS for understanding website structure and supporting web analytics implementations, along with GitHub for version control, managing code repositories, and collaborating on analytics and automation projects.