- Will establish website goals based on competitive analysis, business objectives (KPIs) and online strategy My ideal project on here would be able to help a client with the following tasks: - Analyze traffic patterns and visitor activity to increase return on advertising investment, optimize marketing campaigns, increase the number of engaged visitors, and measure success - Research, recommend and implement server and client side analytics packages and tracking code - Conduct analytics training courses for clients and staff members - Produce and executed white hat search engine optimization plans to help improve organic ranking