Extract directive and market challenging insights from data, internal, external, consumer, competitive and market

Lateral thinker that fundamentally believes marketplace differentiation creates real value and higher margins for companies

Able to work with limited resources that produces results, in particular for entrepreneurial brands

Love to work as part of a small team of dedicated professionals with vision and passion

Distill complex problems and solve them fast

Strategist that created the most "liked" advertisement in 35 years of testing by Kantar in South Africa. Created three more within the top 20

Brand strategy, positioning

Brand portfolio assessment

Brand names and design

Outsourced CMO for various companies, using my own network of resources as required

Believe strategy needs to be creative/ different once the homework has been completed

Launched small brand and some listed on the NYSE

Love working on challenger brands

Classical marketer with extensive experience in digital strategy and marketing 

Proven skills to create ideas that build companies

Help companies do more with less resources

Compile and project manage results-driven brand marketing plans

Makes marketing work and can demonstrate that

Launched many brands from scratch across more than 30 markets in developed and emerging markets

Consistently used by the same clients over many years, becoming an integral part of teams

Deep skills, knowledge and experience in brand management, marketing and how the business operations support that

Marketing commentator on LinkedIn - with a very large following - on ideas that disrupt thinking

Do not believe business as usual can motivate and inspire staff and customers

Extensive experience in banking, telcos, fintechs, fmcg, media, automotive, airlines

Last major role was as Global Consulting Director for a Technology company within WPP

Owned my own agency with high profitability rates, so understand business inside-out

Love difficult problems

Work fast/ committed to tight deadlines 

Very focused on the problem when I work on a task

Have consulted far wider than marketing to some clients, on major growth strategies

Skilled in monitoring market results from marketing