I help clients to develop their go-to-market strategy by leverage my strategic planning skills, knowledge, and cumulative industry experiences. I focus on identifying market opportunities that clients can capitalize on given their solutions and services to best exploit their competitive advantages and unique differentiators. I've worked with technology solution providers to enhance their partnerships and alliances through selective recruitment, partner enablement and readiness programs. along with building and designing global partner programs. I also specialize in marketing program design and management with a focus on developing lead generation programs, creating marketing plans, content development and management, along with media and analyst relations. I enjoy assisting clients in their go-to-market efforts by taking a holistic approach to their business and determining the optimal strategy for their portfolio offerings and creating a sound strategy and action plan to implement sales and marketing programs that produce a positive return on investment.