Digital marketing refers to the use of digital channels and technologies to promote a product or service, build brand awareness, and drive sales or other desired actions. Digital channels can include websites, social media platforms, search engines, email, mobile apps, and other digital platforms.

Digital marketing encompasses a wide range of strategies and tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, influencer marketing, and more. The goal of digital marketing is to reach a specific audience and engage with them in a way that encourages them to take a desired action, such as making a purchase, subscribing to a newsletter, or following a social media account.

Overall, digital marketing has become essential to modern business, as consumers increasingly rely on digital channels to research products and make purchasing decisions. A strong digital marketing strategy can help businesses reach and engage with their target audience in a way that drives growth and success.